Posts tagged "advertising-technology"

News March 24, 2026

YouTube Creator Partnerships Replaces BrandConnect With Gemini-Powered Matching

YouTube is killing the BrandConnect brand and launching Creator Partnerships, a Gemini-powered platform that matches advertisers with 3 million+ creators across 7 markets. Here's what changes for brands, creators, and the $250 billion creator economy.

News March 19, 2026

MCP Is Rewiring How Marketing Teams Talk to Their Ad Platforms

Amazon Ads shipped an MCP server. Hector AI built on top of it. Google and Meta integrations are live. Here's how the Model Context Protocol is quietly replacing the duct-tape holding marketing stacks together — and what it means for teams still running campaigns the old way.