BrightBean

Posts tagged "build-in-public"

My Marketing Lives in a Git Repo, and a Bot Opens Pull Requests to Improve It
Thought-leadership June 18, 2026

My Marketing Lives in a Git Repo, and a Bot Opens Pull Requests to Improve It

Our marketing system is a git repo: identity, voice, and channel playbooks as markdown. A nightly job grades posts against their own median, and a weekly job opens a pull request when a pattern repeats. A human merges everything.
Building in the Open: How Two People Ship, Price, and Market Software
Thought-leadership June 18, 2026

Building in the Open: How Two People Ship, Price, and Market Software

A two-person team built a free open-source scheduler, added up what the incumbents actually charge, and put its own marketing in a git repo. One thesis connects them: trust is the only moat that compounds with the user.
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